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Quote

People smoke, Dichter explained, because it is both a sign of virility and a legitimate excuse to interrupt the day for a moment of pleasure, “comparable to sucking at the nipples of a gigantic world breast”.

– In America in the 1930s a Viennese psychologist named Ernest Dichter implored advertisers to explore consumers’ unconscious desires. His insights revolutionised marketing and brought sex to advertising. (via theeconomist) Via The Economist
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